B2B Wholesale Strategy
📊 Wholesale Pricing Structure
Volume Tiers
| Tier |
Quantity |
Price/Unit |
Discount |
Min Order |
| Starter |
10 units |
$10.00 |
29% off |
$100 |
| Retail |
25 units |
$9.00 |
36% off |
$225 |
| Distributor |
50 units |
$8.00 |
43% off |
$400 |
| Bulk |
100+ units |
$7.00 |
50% off |
$700 |
Product-Specific Wholesale Pricing
| Product |
Retail |
10+ |
25+ |
50+ |
100+ |
| Mini Keychain | $13.99 | $10.00 | $9.00 | $8.00 | $7.00 |
| Rectangular Case | $19.99 | $14.00 | $12.50 | $11.00 | $10.00 |
| 6-Tin Dispenser | $24.99 | $18.00 | $16.00 | $14.00 | $12.50 |
| Knurled Round Case | $17.99 | $13.00 | $11.50 | $10.00 | $9.00 |
| NFC Smart Case | $22.99 | $16.50 | $14.50 | $13.00 | $11.50 |
| Tin Insert | $9.99 | $7.00 | $6.00 | $5.50 | $5.00 |
Terms: 50% deposit, 50% before shipping | 2-3 weeks lead time | Buyer pays shipping (free on $500+) | Customization available for 50+ units
🎯 Target Retailer List
Tier 1: Smoke Shops & Vape Stores
| Business Type | Approach |
|---|
| Local smoke shops | Walk-in with samples |
| Vape shop chains | Email + phone |
| CBD stores | Product fit pitch |
| Hookah lounges | Premium positioning |
Tier 2-4: Expansion Targets
- Convenience Stores: Independent mini-marts, regional gas station chains
- Online Retailers: EDC sites, men's gift sites, Amazon resellers
- Distributors: Tobacco wholesalers, convenience store distributors
📧 Email Templates
Template A: Cold Email to Smoke Shops
Subject: Wholesale opportunity — Nicotine pouch accessories (30% margins)
Hi [Name],
I noticed [Shop Name] carries a great selection of nicotine alternatives and accessories. I'm reaching out because I manufacture 3D-printed nicotine pouch cases and organizers that sell well in shops like yours.
What I offer:
• Keychain canisters, pocket cases, and desk organizers
• 30-50% wholesale margins
• Low minimums (10 units to start)
• Fast turnaround (2-3 weeks)
• Made in USA (Seattle)
Best sellers:
• Mini keychain canister — $10 wholesale, retails for $14-15
• Knurled grip case — $13 wholesale, retails for $18-20
• 6-tin desk organizer — $18 wholesale, retails for $25-30
I'd love to send you a free sample pack. If you're interested, just reply with your shipping address.
Thanks,
Oleg Zharsky
OZ3DPrint
oz3dprint.etsy.com
Template B: Follow-Up Email
Subject: Re: Wholesale opportunity — Sample follow-up
Hi [Name],
Just wanted to follow up on my email from [date] about carrying nicotine pouch accessories.
I understand you're busy, so I'll keep this short:
• Free samples still available
• No minimum order for first purchase
• Net-30 terms available for established shops
If now's not the right time, I get it. Just reply "not now" and I'll check back in a few months.
Best,
Oleg
📈 Success Metrics
| Metric |
Month 1 |
Month 3 |
Month 6 |
| Leads contacted | 50 | 150 | 300 |
| Wholesale accounts | 2 | 8 | 20 |
| Wholesale revenue | $500 | $2,500 | $7,500 |
| % of total revenue | 10% | 25% | 40% |
✅ Immediate Action Items
- Create wholesale price sheet (one-page PDF)
- Order sample pack materials (3 products + packaging)
- List 20 local smoke shops/vape stores to visit
- Draft email templates in your email client
- Set up lead tracking spreadsheet
- Visit 5 smoke shops with samples
- Send 10 wholesale inquiry emails
Month 1 Goal: 50 leads contacted → 10 samples sent → 2 wholesale accounts opened → First wholesale order received